Dare2b was founded in 1999 and is a British outdoor and active wear brand headquartered in Manchester. Their initial offerings included functional skiwear and snowsports apparel. The brand's first logo featured a bold, stylized "D2B" in blue and white.
Over the years, Dare2b expanded its product lines to include cycling, running, and hiking gear. In 2006, they launched their cycling range, incorporating cutting-edge fabrics and designs. By 2012, the brand introduced a range of technical activewear for running enthusiasts, and in 2015, they ventured into outdoor hiking attire with durable and weather-resistant options.
Presently, Dare2b boasts an array of product ranges catering to various sports. Notable collections include "Ski," offering high-performance ski and snowboard gear, "Cycle," providing cycling apparel and accessories, and "Active," focusing on running and fitness attire. They've also expanded into lifestyle clothing with the "Heritage" range, blending fashion with functionality.
In 2014, Dare2b became the official supplier for the British national ski and snowboard teams.
British freestyle skier Jamie Nicholls has been associated with Dare2b. He is known for his impressive skills in snowboarding and has represented the brand, showcasing their ski and snowboard apparel.
Lucy Gossage, a prominent British triathlete, has been sponsored by Dare2b. She is recognized for her achievements in long-distance triathlons and Ironman events.
Dare2b has sponsored the Ribble Weldtite Pro Cycling Team, a British professional cycling team. This collaboration signifies Dare2b's dedication to cycling, providing performance-oriented cycling apparel and accessories to the team's riders.
While not exclusively sponsored by Dare2b, the brand has supported Team GB (Great Britain's Olympic team) in various capacities during major sporting events. They have supplied clothing and gear to British athletes representing the country in both the Winter and Summer Olympics.
In the 2013 film The Secret Life of Walter Mitty, actor Ben Stiller wore Dare2b gear.
In 2016, their Inner Racer campaign emphasized the brand's performance-driven ethos, featuring athletes pushing their limits. In 2018, the For Those Who Dare campaign highlighted their commitment to adventurous spirits.