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Lacoste: A Legacy of Style and Tennis Sportswear

Founded by the legendary René Lacoste, the Lacoste brand has carved its own unique niche in the world of fashion and sportswear. René Lacoste, a renowned French tennis player, earned the nickname "The Crocodile" due to his tenacity on the tennis court. In 1933, he decided to translate his fierce determination into fashion by co-founding La Chemise Lacoste with André Gillier. Their venture began with a simple yet revolutionary product – the iconic Lacoste polo shirt. The brand's signature crocodile logo was also born in this era, becoming synonymous with elegance and sporting heritage.

Lacoste Today: Headquarters and Manufacturing
Lacoste's headquarters are located in Paris, France, reflecting its French heritage and design sensibility. The brand's products are manufactured in various countries, including France, Portugal, and Peru, ensuring the highest standards of quality and craftsmanship.

The Crocodile Logo: Symbol of Success
The Lacoste logo, a distinctive crocodile, has a captivating history. It all started when René Lacoste made a bet with his Davis Cup captain over a crocodile suitcase he had seen in a shop window. The captain promised to buy it for him if he won an important match. Though he lost the match, the nickname "The Crocodile" stuck. René embraced the moniker and incorporated the crocodile logo onto his tennis blazer. In doing so, he unwittingly created one of the most recognizable logos in the fashion world.

In the post-war era, Lacoste continued to gain popularity with its iconic polo shirt, characterized by its comfortable fit and classic design. It quickly became a staple of casual fashion.

In the 1960s and 1970s: Lacoste ventured into women's fashion, expanding its range to include elegant dresses, skirts, and blouses. The brand's embrace of bright colours and sporty chic resonated with the fashion-forward.

During the eighties and nineties, Lacoste's preppy style flourished during this era, with the iconic polo shirt being a symbol of sophistication. The brand's embrace of timeless classics ensured its continued relevance in the fashion world.

In the last couple of decades, Lacoste diversified its product offerings, introducing accessories, fragrances, and eyewear. Collaborations with designers like Christophe Lemaire brought fresh creativity to the brand.

Lacoste continues to evolve with sustainability at the forefront. The brand has launched eco-friendly collections and is committed to reducing its environmental footprint while maintaining its legacy of sporty elegance.

Lacoste's Tennis Heritage
Lacoste's deep-rooted connection to tennis is undeniable. René Lacoste himself was a Grand Slam champion, and the brand's sporty origins have always resonated with tennis enthusiasts. Lacoste has sponsored and continues to sponsor notable tennis players, including Novak Djokovic and Daniil Medvedev, who have achieved remarkable success on the court while sporting the iconic crocodile emblem.

Lacoste in Golf
Lacoste's sporting heritage extends to golf, with the brand creating golf collections that combine style and performance. Golf legends such as José María Olazábal and Cristie Kerr have donned Lacoste apparel on the fairways, adding to the brand's sporting legacy.

Like fellow competing brands Adidas, Nike and Puma, Lacoste place importance on aligning themselves with prominent sports people across the globe.

The founder himself, René Lacoste, was a tennis legend. He won seven Grand Slam singles titles and was known for his tenacity on the court. His nickname, "The Crocodile," inspired the iconic Lacoste logo.

One of the greatest tennis players of all time, Novak Djokovic has won numerous Grand Slam titles and held the World No. 1 ranking. He has been a Lacoste ambassador since 2017, bringing his extraordinary skills to the court while showcasing Lacoste's signature style.

Rising through the ranks, Daniil Medvedev became a Lacoste ambassador in 2019. His powerful and strategic gameplay has earned him victories at prestigious tournaments, making him one to watch in the tennis world.

The Brazilian tennis sensation Gustavo Kuerten, known as "Guga," was a dominant force on the clay courts. He won three French Open titles and sported Lacoste apparel throughout his successful career.

The Spanish golf legend, José María Olazábal, has notched two Masters Tournament victories and multiple Ryder Cup appearances. He's been a proud wearer of Lacoste on the golf course, embodying the brand's elegant sportswear.

A prominent figure in women's golf, Cristie Kerr has claimed major victories and represented the USA in the Solheim Cup. Her partnership with Lacoste showcases the brand's commitment to women's golf fashion.

The Duchess of Sussex, Meghan Markle, has been spotted donning Lacoste apparel on multiple occasions, combining classic style with modern elegance.

A renowned French artist and designer, Jean-Paul Goude collaborated with Lacoste, infusing artistic flair into the brand's collections and advertisements.

The former Cameroonian international footballer Benoît Assou-Ekotto is known for his unique style both on and off the field. He's been associated with Lacoste, reflecting the brand's fusion of sportswear and fashion.

Lacoste has also ventured into football, sponsoring iconic clubs like Arsenal FC. The partnership highlights Lacoste's versatility in outfitting athletes across various sports.

Lacoste has a long-standing sponsorship of the French Open, one of tennis's prestigious Grand Slam events, exemplifies the brand's dedication to the sport.

Lacoste also has an association with the Rolex Paris Masters ATP Masters 1000 tournament in Paris underscores its commitment to tennis at all levels of competition.

Lacoste's boutiques can be found worldwide, offering a wide range of sportswear and accessories, making their stylish products accessible to fashion enthusiasts globally.

Lacoste's innovative partnership with the popular video game Minecraft brought digital fashion into the gaming world, catering to a new generation of style-conscious gamers.

While Lacoste has an illustrious history, it has faced criticisms related to pricing and perceived exclusivity. Additionally, like many fashion brands, Lacoste has faced scrutiny regarding ethical sourcing and sustainability, leading to calls for increased transparency in its supply chain.

In summary, Lacoste's roster of sponsored individuals and teams spans the worlds of tennis, golf, fashion, and beyond. From tennis legends like René Lacoste to modern-day tennis stars like Novak Djokovic and Daniil Medvedev, and golf icons such as José María Olazábal and Cristie Kerr, Lacoste's commitment to elegance and performance shines through its ambassadors. The brand's collaborations, boutique presence, and partnerships with tournaments like the French Open further solidify its status as a fashion and sportswear powerhouse.

Lacoste's journey from the tennis court to the fashion runway is a testament to its enduring legacy of sporty elegance. With a history rooted in tennis and golf, a recognizable crocodile logo, and a commitment to style and sustainability, Lacoste continues to shape the world of fashion and sportswear while offering deals and discounts that make their iconic pieces more accessible to all. Embrace the spirit of the crocodile and elevate your style with Lacoste, without breaking the bank.