Cheap Odlo Sportswear
Swiss brand known for functional sportswear
Swiss brand Odlo is known for functional sportswear, has been a leader in providing high-performance athletic apparel since 1946. The brand's commitment to quality and innovation has earned it a reputation as a trusted choice for athletes. Odlo offers a range of sportswear designed to keep you comfortable in various weather conditions, making it a go-to brand for outdoor enthusiasts and athletes. Below, I've rounded up the finest deals for Odlo, highlighting major savings on each product.
Below you'll find my Odlo Offers - 31 Deals !
Founded in 1946 by Odd Roar Lofterød in Oslo, Norway, Odlo initially crafted performance sportswear for winter sports enthusiasts, including innovative synthetic undergarments. Their first logo featured the brand name in bold, black letters.
Over the decades, Odlo expanded its product range, introducing the "Originals" collection in 1986, featuring synthetic thermal underwear. In 1991, they unveiled the "Warm" collection, designed for extreme cold conditions. These innovations revolutionized the activewear industry.
Presently, Odlo offers a diverse range of products, including the "Zeroweight" for running, "Blackcomb" for skiing, and "Performance Light" for various sports. Their focus spans outdoor activities, including running, cycling, skiing, and fitness.
Odlo has been a long-standing sponsor of the Norwegian cross-country skiing team, one of the most successful teams in the sport's history. Odlo's sponsorship extended to the broader Norwegian Olympic Team, providing uniforms for Norwegian athletes during the Winter Olympics.
The Swiss cycling legend Fabian Cancellara, known for his multiple victories in classics like the Tour of Flanders and Paris-Roubaix, has enjoyed a partnership with Odlo since the early 2000s.
Odlo also sponsored French biathlete Martin Fourcade, one of the most decorated biathletes in history. Italian biathlete Karin Oberhofer was another athlete in Odlo's sponsorship portfolio.
Odlo supported the South African-based UCI WorldTeam, Team Dimension Data (now known as Team Qhubeka ASSOS), worldwide in various high profile cycling events on the pro tour.
Odlo's sportswear has graced the screens in various films and TV shows, with notable appearances in the wardrobe of actors like Hugh Jackman in the 2017 film "Logan" and actress Kate Winslet in the 2011 TV series "Mildred Pierce."
One of Odlo's famous advertising campaigns was the 2010 "Evolution" campaign, featuring Norwegian biathlete Emil Hegle Svendsen. This campaign showcased their seamless, body-mapping technology.
In 2015, Odlo faced criticism for relocating some of its production to Asia, which sparked concerns over ethical manufacturing practices. This controversy led the company to reaffirm its commitment to sustainability and fair labour practices.
Today, Odlo boasts a global presence with thousands of employees worldwide. Their headquarters are in Hünenberg, Switzerland.
