Cheap Puma Athletic Gear

Puma's Rich Heritage

Puma was born out of a family feud. In 1948, Rudolf Dassler, the older brother of Adidas founder Adi Dassler, decided to create his own sportswear company. The two brothers had jointly run the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) since the 1920s, but personal differences and World War II strained their relationship. As a result, Rudolf decided to establish his own sportswear company, originally named "Ruda" and later changed to "Puma."

Puma's headquarters was established in Herzogenaurach, Germany, the same town where Adidas was based. This created a unique sporting rivalry within the small Bavarian town, earning it the nickname "The Town of Bent Necks" because residents would often glance at people's shoes to determine their allegiance to either Puma or Adidas.

Puma's early products primarily focused on athletic footwear. One of their earliest creations was the "Atom," a football boot that gained popularity for its innovative screw-in studs. These studs provided superior traction on the field, earning Puma a reputation for producing high-quality athletic footwear. Soon after, Puma introduced the "Super Atom," which further solidified the brand's presence in the football world.

Puma's iconic leaping cat logo has an interesting origin. Rudolf Dassler reportedly drew inspiration from the Puma, a sleek and agile big cat known for its speed and strength. The leaping Puma in the logo symbolizes the brand's dedication to performance, speed, and agility in the sporting world.

In the early years, Puma quickly gained recognition for its innovative and stylish designs. Athletes began to take notice of Puma's footwear, and the brand became synonymous with sporting excellence. Puma's "Formstrip" design, a distinguishing feature on their shoes and apparel, further solidified the brand's identity.

Puma made its mark on the global stage during the 1960 Summer Olympics in Rome when legendary Ethiopian distance runner Abebe Bikila won the marathon wearing Puma shoes. Bikila's victory was a momentous occasion for both the athlete and the brand, propelling Puma into the international spotlight.

These early years laid the foundation for Puma's continued success in the world of sportswear. The brand's dedication to innovation, quality, and style was evident from its inception, and it has continued to be a driving force in the industry for over seven decades. Today, Puma remains a symbol of sporting excellence and fashion-forward design, with its leaping cat logo recognized worldwide as a mark of quality and style.

The 1960s and 70s:
Puma soared to new heights with iconic football (soccer) boots like the Puma King, which were worn by legendary players like Pelé. The brand's distinctive formstrip logo became a symbol of athletic excellence.

The 1980s and 90s:
Puma embraced the streetwear culture with stylish trainers like the Puma Suede. These sneakers transcended their sporting origins and became a fashion statement.

The 2000s and 2010s:
Puma's expansion into performance sportswear and fitness apparel solidified its reputation as a brand that understands the needs of athletes and fashion-conscious individuals.

Today, Puma is synonymous with performance sportswear, running trainers and apparel, fashion trainers, football boots, fashion clothing, gym wear, jackets, t-shirts, tracksuits, shorts, hoodies, and more. Their product range seamlessly blends athletic functionality with contemporary style, making them a go-to brand for athletes and fashion enthusiasts alike.

Athletic Excellence: A Puma Tradition
Puma's commitment to sports extends beyond its products. The brand has a history of sponsoring legendary athletes and sports teams, making it a driving force in the world of athletics.

Widely regarded as the fastest man on Earth, Usain Bolt is a track and field legend from Jamaica. Sponsored by Puma, he's won numerous Olympic gold medals and set world records in the 100 meters, 200 meters, and 4x100 meters relay.

The Formula 1 superstar and multiple-time World Champion Lewis Hamilton has a need for speed, and Puma has been right there with him. Lewis Hamilton is known for his remarkable achievements in motorsports, and his partnership with Puma is a testament to the brand's commitment to excellence.

Beyond sports, Puma has also collaborated with music icon Rihanna. Her "Fenty" line with Puma brought a fresh, fashion-forward perspective to the brand, blending sportswear with high fashion and catapulting Puma into the realm of pop culture.

The Puma Clyde sneaker, named after basketball legend Walt "Clyde" Frazier, became an iconic symbol of street style in the 1970s. Frazier's style both on and off the court perfectly matched the Puma Clyde's elegant yet sporty design.

Another motorsport legend, Brazilian Formula 1 driver Emerson Fittipaldi, represented Puma during his illustrious career. Fittipaldi won multiple F1 World Championships and the prestigious Indianapolis 500 race.

The iconic French footballer Thierry Henry is not only celebrated for his achievements on the pitch but also for his fashion-forward style. He was a Puma athlete during his illustrious career, known for his time with clubs like Arsenal and Barcelona.

The legendary Argentine footballer Diego Maradona was associated with Puma during his career. His incredible skill and charisma left an indelible mark on the world of football, making him one of the sport's all-time greats.

One of the most exciting footballers of his generation, Neymar Jr. has been a Puma athlete since 2020. His dazzling skills and goal-scoring prowess continue to captivate fans worldwide.

These athletes and personalities exemplify Puma's commitment to excellence and style across various domains, from athletics to music and fashion. Their partnerships with Puma have not only elevated the brand's image but also left an enduring impact on the worlds of sport and style.

Puma has grown into a global powerhouse in the sportswear industry, with a presence in over 120 countries. The brand's diverse product range caters to athletes, fitness enthusiasts, and fashion-forward individuals worldwide. With a team of over 14,000 employees, Puma continues to expand its reach and influence in the world of sport and fashion.

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